The online video vendor has various differences in its available content depending on which territory it serves, and with VPNs, people can get around such square restrictions and unlock the goodies. Basically, the UK one isn't nearly as good as the US one, so by doing this, people are going to be very irritable indeed.
Some subscribers are claiming they received an error message when trying to circumvent the geolocation restrictions, according to TorrentFreak.com, while VPN provider TorGuard's Ben Van der Pelt told the site some of its users had encountered the notification.
Pelt said: “A few weeks ago we received the first report from a handful of clients that Netflix blocked access due to VPN or proxy usage. This is the very first time I’ve ever heard Netflix displaying this type of error message to a VPN user."
"I have a sneaking suspicion that Netflix may be testing these new IP blocking methods temporarily in certain markets. At this time the blocks do not seem aggressive and may only be targeted at IP ranges that exceed too many simultaneous logins," he added.
Netflix have recently been under fire from film studios to try and enforce regional restrictions, due to differing distribution deals in place around Earth.
Netflix are denying it, but then they would, eh conspiracy believers?
One of these days, the entertainment industry is going to cotton on to the fact that a lot of people go through this conversation in their heads when accessing TV shows and the like.
Entertainment Industry: Stop stealing our stuff!
User: Okay, fine. Can I watch this TV show then?
Entertainment Industry: *Not Available In Your Region*
User: Argh! *fires up a torrent*
Looks like a good number of customers will be cancelling their subscriptions, according to online complaints. This could be very bad news for Netflix indeed.