Naked Wines to let you text for booze

25 August 2015

FineWineCellar Winos! Are you tired of having to walk to the shops to get your plonk? Are you regularly too leathered to manage to dress yourself properly, but still want to sup more wine?

Well, good news - online wine vendor, Naked Wines, have launched a new service that will let you put a booze order in via text message. 'ICYMI: I still want a load of wine lol'.

This "Text for Wine" service is being referred to, by Naked Wines owner Majestic Wine, as "the first of its kind", and is available to you boozehounds for no additional charge, other than the usual standard network rates.

This could be rather handy if you have a lot of wine to get in for a party, and you really can't be bothered to carry it all from the shops. And get this - you can be "as vague or specific as they want" with their textual order. You can ask for specific wines, or if you're not sure/don't care, you can tell them the kind of wine you're looking for and how much you'd like to pay for it, and staff will sort it out.

You'll have to be organised though - orders will be delivered within five working days. You can collect them from a Majestic Wines store if you like, but that feels borderline pointless.

This scheme is being piloted in the UK, and if it is a success, then America and Australia will see it rolled out there too. This follows a 'no minimum purchase' rule that has just come in at Majestic Wine.

Naked Wines UK managing director Eamon FitzGerald said: "We’re extremely proud to launch our “Text for Wine” service, which gives our customers a new, fast and simple way of ordering their favourite wines."

"Initial uptake has been very encouraging and it’s easy to see this service being particularly useful for busy customers who don’t have time or access to the website. Now these customers are only ever a text away from ordering a case of delicious wines."

TOPICS:   High Street News

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