Muhammad Ali to join board of DSGi
The drama at DGSi seems to be never-ending and we’ve received a top secret internal memo from one of our moles within the company. In it, DSGi Chief Executive John Browett tells selected members of senior management that the group have recruited arguably the world’s greatest ever boxer, Muhammad Ali, as a non-executive director.
In the memo, Browett explains how battling the recession is a major fight and that there is no one better equipped for a fight than Ali, who now suffers from chronic Parkinson’s Disease and who will not be expected to make any major decisions.
We received the memo late last night and immediately contacted Ali’s loyal, long-term publicist Lari O. Loggfap in New York. He’ll be getting back to us with a quote as soon as New York wakes up, which should be some time after noon today.
Maybe the beleaguered DSGi have been playing a version of Ali’s classic ‘rope a dope’ tactic and are about to come off the ropes and land a knockout blow to their competitors?