Morrisons to hold their own music festival... no really
Branding in music is not a new thing and bands sign-up with various companies in a way that doesn't give people the opportunity to shout "SELL OUT!" at them. So, cool hifi gear, technology, booze and clothes usually fit the bill.
However, what kind of band signs up to play a festival that Morrisons are putting on?
No, this isn't some weird dream you're having. Supermarket chain Morrisons are holding their own food and music festival this summer and its called MFest. Feel free to make your own 'getting trolleyed' or 'checkout the best music' puns here.
MFest will take place at Harwood House, Leeds from July 7-8 and will feature performances from The Human League, one of the Sex Pistols, Bob Geldof and Beautiful South/Housemartins' singer Paul Heaton. Oh, and celebrity chefs Aldo Zilli and Atul Kocchar will be knocking around too, presumably not telling you to use your local butcher rather than a big chain of supermarkets.
Richard Hodgson, Morrisons Group Commercial Director, said: "MFEST will be a unique addition to the festival market with not only a glittering array of entertainment for all ages, but a brand new, reinterpretation of festival food: from fantastic gourmet meals, to on-the-go treats, to live demos and interactive stalls for everyone to get involved and get creative."
"We are incredibly excited to be the lead sponsor with such an incredible line up planned and thrilled that our food will be keeping the crowds going at the inaugural MFEST experience."
Click over the jump to see the full line-up and, if you so please, shake your head wearily at each act. Please note the appearance of 'political' acts like The Levellers and Geldof signed up for this gawdawful cash-in. Then laugh at them. Here's hoping they all get pelted with scotch eggs (apart from The Human League because they can do no wrong).
The line-up for MFest so far is:
The Human League
From the Jam
The Low Suns
Clement Marfo and the Frontline
Scouting For Girls
Soul II Soul