Morrisons to axe self-service tills
We've spoken about Morrisons and their want to bring back self-service tills on a number of occasions, and now, the struggling supermarket has confirmed it. Self checking out will wane, while 10 items-or-less lanes are coming back.
1,000 tills with human staff will be appearing and there'll be less of the robots.
Why is this? Well, Morrisons new boss David Potts has revealed that 96% of the supermarket's customers have told him that they prefer staffed checkouts. They like to chat to someone while they shop and two-thirds of those asked said that they didn't like self-service tills because they are worried that they'll hold everyone up and create queues while they wait for staff to override machines that blart on with warnings and can't scan products.
Some people prefer the machines, so they won't be getting rid of all of them. Potts said: “We’re listening hard to our customers and responding quickly wherever possible. If customers from time to time do smaller shops they want to get in and out of our stores quickly.”
“Not everyone wants to be herded towards the self-scanning checkouts and not everyone has a full trolley.”
Only last month, Morrisons decided to lose their computerised queue management system. Now, instead of relying on a computer to tell staff when another till needs opening, they'll rely on humans with eyes who can recognise that there's a big queue and the shop is quite busy.
Even the stores mentioned in this piece about Tesco's heavy reliance on self-service checkouts have decided to go back to having manned tills in the stores.
The British Retail Consortium think that customers are becoming increasingly cheesed-off with self checkout tills. A spokesperson for that lot, said: "If the evidence shows that customers prefer manned checkouts then supermarkets will want to show that any face to face contact they give will be the best available."
TOPICS: High Street News