Morrisons drop confusing Aldi and Lidl Match & More price promise
A Morrisons spokesman said: “Our customers said that sometimes they were confused by the price matching scheme, where sometimes they got points and sometimes they didn't. A lot of customers struggled with the fact that if their basket was cheapest, they didn't get any points. Customers generally want more points, and a loyalty scheme should be a thank you for spending.”
“In future, customers will be rewarded with points on everything they spend, and will get many more points when buying products with promotions attached."
Get that? Now, cast your mind back to Morrisons launching this price matching scheme and recall how Lidl responded to it.
That's right - they trolled the crap out of Morrisons, by pointing out that you could jump through all these hoops and do all manner of needlessly confusing things... or you could just shop where things were cheaper.
The ad they ran was executed perfectly and now, turns out to be true.
So what's changing with Morrisons? Well, from November 2nd 2015, you'll no longer have to spend £15 in one go to earn Morrisons points. From then, you'll earn 5 points for every £1 you spend in the supermarket.
However, you won't get points if you could have bought items cheaper in Aldi, Lidl or another rival supermarket. You can still get a £5 voucher for every 5,000 points you collect, and earn 10 points per litre when you buy fuel... and yes, this isn't wholly clear cut, but that doesn't matter because no-one shops at Morrisons anyway.