Morrisons berated for 'lower standard' eurochicken
The NFU (the 'principle voice' of farmers in the UK) are having a go at Morrisons because they've decided to forget about only stocking fresh British poultry meat in favour of importing cheaper, lower standard chicken from the EU.
Most of their chicken will now come from Holland and will be marketed under the very English sounding 'Hemsley's' brand. A Morrisons spokesperson said it was only small quantities involved and that the country of origin will be 'clearly labelled', or, if you prefer it in Dutch, ongelooflijk klein.
However, the NFU aren't happy because all Morrisons' British producers fulfil the requirements of the Red Tractor Scheme. Those from the EU, won't.
Duncan Priestner said: "It means fresh British chicken will be now be displaced by cheaper produce from EU countries that will not have to meet the same welfare standards and it is a blow for the industry. We understand the difficulties retailers are faced with in a competitive market where consumers are demanding a variety of price levels to suit their needs, but unfortunately that comes at the cost of animal welfare standards and British poultry meat."
"Morrisons has always been a keen supporter of British farming and we want this to continue. We hope this is a short term move that Morrisons will review and reverse at the earliest opportunity."
A Morrisons spokesperson said: "Morrisons will still sell a higher percentage of British meat than any other major British supermarket. We will buy more meat direct from British farmers than other British supermarkets. We are the only major British supermarket to run our own abattoirs that support British farmers."
Share your thoughts with us, dear readers. Do YOU feel like chicken tonight, and do you care about where it came from?