Marks & Spencer hopes cards will stick it to the pig

10 September 2009

Mooooonpaaaaaig! Mooonpaaaig! Moooonpig dot coorrm! Fucking Moonpig. We hate their adverts in every conceivable way. They're dated and they're cheap - which means they've got even more money in the bank than any fat animated swine has a right to. The value of the online greetings card market has doubled since 2008, and is expected to reach a whopping £130 million in the next four years. That's a lot of cash for cards, and now another big player wants to take a piece of the market and wipe the smile off that bloody pig's face.

After realising that a third of their customers already buy customised cards online, Marks & Spencer have launched their online personalised card service with 1,200 card designs. There's still some work to do - the Humour section seems to have been incorrectly titled, for example - and they're up against some established runners and riders. Aside from Moonpig and an assortment of indie traders, traditional high street retailers such as Clinton Cards and Hallmark already offer personalised cards online. In the case of Hallmark, it's a printing division within their own company - Tigerprint - that are supplying the new service to Marks & Spencer.

It's all good news for charity shops in the end - the sooner online card ordering replaces the physical outlets on the high street, the sooner we can expand our dizzying choice of 1978 Blue Peter albums, broaches and LPs. And because you'd be disappointed if we didn't show it:

[Retail Week]

TOPICS:   High Street News


  • bsis
    moonpig is brilliant and very successful
  • Paul S.
    I didn't say they weren't. I said their adverts were bad and they're about to get some heavyweight competition. Have you decided which of your pseudonyms to post under yet? It's a hard time keeping track of what you've got to say when you keep inventing new profiles for yourself.
  • Strawberry D.
    "Have you decided which of your pseudonyms to post under yet? It’s a hard time keeping track of what you’ve got to say when you keep inventing new profiles for yourself." Fucking tell me about it. The Moonpig adverts are nearly as outdated as's. Ignoring how lazy and face-stabbingly bad the current campaigns are, at least they replaced something a lot more sinister - cartoon backgrounds. I wish each and every actor that took part in those campaigns a long and painful bowel movement.
  • Lofty
    Hallmark has a good service. I got a card for just 70p. Moonpig is quite good as well offering £25 credit for £20.
  • Nobby
    Yeah, the current Hallmark offer is great. I've used it 7 times already.
  • Amanda H.
    Everyone who comments on Bitterwallet is actually the same person.
  • Father T.
    Shut up Amanda and make me a tea.
  • Amanda H.
    Two sugars wasnt it? I like two sugars, so fuck you if you want more.
  • Father T.
    yeah yeah.
  • Hamster b.
    amanda, fancy a bit of slap n' tickle in the stationary cupboard (again) ;). 5pm tonight
  • Tom P.
    Posted by Hamster bation | September 10th, 2009 at 4:34 pm "amanda, fancy a bit of slap n’ tickle in the stationary cupboard (again) . 5pm tonight" She's already been with you fancy sloppy seconds?
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