Marks & Spencer hopes cards will stick it to the pig
Mooooonpaaaaaig! Mooonpaaaig! Moooonpig dot coorrm! Fucking Moonpig. We hate their adverts in every conceivable way. They're dated and they're cheap - which means they've got even more money in the bank than any fat animated swine has a right to. The value of the online greetings card market has doubled since 2008, and is expected to reach a whopping £130 million in the next four years. That's a lot of cash for cards, and now another big player wants to take a piece of the market and wipe the smile off that bloody pig's face.
After realising that a third of their customers already buy customised cards online, Marks & Spencer have launched their online personalised card service with 1,200 card designs. There's still some work to do - the Humour section seems to have been incorrectly titled, for example - and they're up against some established runners and riders. Aside from Moonpig and an assortment of indie traders, traditional high street retailers such as Clinton Cards and Hallmark already offer personalised cards online. In the case of Hallmark, it's a printing division within their own company - Tigerprint - that are supplying the new service to Marks & Spencer.
It's all good news for charity shops in the end - the sooner online card ordering replaces the physical outlets on the high street, the sooner we can expand our dizzying choice of 1978 Blue Peter albums, broaches and LPs. And because you'd be disappointed if we didn't show it:
TOPICS: High Street News