Make Roland the Next model
Fancy screwing around with Next's dream of continuing to sell us expensive clothes by draping them over stupidly beautiful dunderheads? Your luck's in. In the hope of deepening customer engagement and all that malarkey, the retailer is running an online beauty contest, Make Me the Next Model 2011.
Thanks to the wisdom of the crowd, 24 year-old Roland from Belfast is currently on course to win a £2,000 shopping spree at Next, the chance to star in a photo-shoot for Next and a special introduction to leading model agency, Storm.
Of course, with wording like that, Next needn't make good on anything over than the two grand's worth of clothes. Still, let's make sure it happens, eh?