Little town has 'euphoric victory' over coffee giant
Coffee is just about the most evil thing ever, right? There's all those coffee houses stealing our children and making us perform vile sex acts on each other and, of course, forcing us to drink over-priced coffee.
And so, we can all breathe a sigh of relief when we find out that Costa is fallible after a town in Devon celebrated a "euphoric victory" in a battle to prevent the coffee chain from opening on its High Street.
Costa Coffee withdrew plans to open a shop in Totnes, despite being granted planning permission from South Hams District Council. Thousands of people rallied behind a campaign against Costa, but probably can't be bothered mobilising against things that really matter.
Totnes Tory MP Sarah Wollaston had feared the place would become a "clone town" and the decision to stop Costa was announced in a letter from the company, co-signed by Wollaston and Totnes mayor Pruw Boswell, and addressed to "the people of Totnes".
Costa managing director Chris Rogers admitted the company had "recognised the strength of feeling" against it, which isn't surprising if you're been to Totnes (hummus, musicians, bloggers and dog reiki, that sort of things). Wollaston and Boswell said in the letter: "As your MP and mayor, and speaking on behalf of the people of Totnes, we would like to thank Costa for being prepared to listen to our concerns and showing that they care."
Mayor Boswell said: "This is a euphoric victory for Totnes. I want to pay tribute to ‘caring Costa’, to the hugely supportive Dr Wollaston, and to the community of team Totnes."
Holly Tiffen, of the Notocosta campaign, said: "If Costa had arrived, it may have opened the floodgates for other chains. Costa didn't realise what they had taken on here. It should send a very clear message to chain shops to think twice before doing the same elsewhere."
Ian Gregory, owner of Fat Lemons vegetarian, vegan and gluten-free cafe said: "I am surprised by the decision because we thought it was a done deal. This battle shows that people power can influence a decision. Costa realised its place was not here."
Totnes sounds awful doesn't it?