Lidl is COMING
Well, it might not go that far, but we’ll certainly see blue, yellow and red budget supermarket saturation on the high street, with 20 new stores opening in the next nine months – bringing the UK total to 620 stores.
It’ll be good for the economy, and for employment (that’s if you want to work as a ‘freshness co-ordinator’ – ie: tomato fondler). There’s going to be more fresh produce, and bakeries in every store, and there’ll also be jobs at their HQ in Wimbledon, as it concentrates on buying new and ever cheaper stock.
Lidl generated £3.3bn in sales last year, and there are no signs that the budget behemoth is slowing down. In fact, soon, the world will be awash with stacks of off-brand nuts and suspiciously cheap dolmades and cartons of orange juice as big as your head.
Lidl boss man Ronny Gottschlisch said:
'We’re focused on a single goal – giving our customers the freshest, highest-quality products possible at the best value. We operate on a highly efficient business model and source as much as we can locally because it supports UK producers and also limits the financial and environmental impact of transport.’
German efficiency has won the day. Beat that, Tesco.