Lidl get in the spirit of April Fools Day

1 April 2015

Lidl's marketing team are on fire lately.

Last week, they offered money off One Direction Easter eggs when Zayn left, and you'll remember that they also expertly mocked Morrisons and completely took the Michael out of the Sainsbury’s ’50p challenge’.

Well, our Lidl friends are at it again for April Fools Day, offering vouchers for 'money on' a host of products.


Lidl have taken whole pages out in newspapers, filled with these April Fool vouchers. While being reasonably funny, they're also throwing shade at the competitors. They might as well be saying "We could actually put these vouchers out and still be cheaper than most of our rivals, know worramean?"


In the advert, you'll see that Lidl say that they'll make their products more expensive "if you really do believe that higher prices mean higher quality."

Double whammy.

TOPICS:   High Street News   Advertising

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