Lidl end up paying £162k for homeless dinners
Lidl got into the Christmas spirit by accident recently after they were half-forced into coughing up €200,000 (£162,000) worth of food to homeless food banks after a donation pledge ended up going viral.
One wing of Lidl said that they'd be more than happy to hand out five four-course Christmas dinners to homeless centres for each tweet containing the hash tag "#luxevooriedereen" (that's Dutch for "luxury for everyone").
It seems Lidl thought they would be handing out around a thousand of these dinner offers, which cost £16 each and consist of of tomato soup, vol-au-vents with chips, an ice-cream cake and chocolates. However, after the local press and Twitter got hold of it, it ended up costing them a whole load more.
Lidl will now be delivering 7,500 dinners.
Of course, it is easy to sneer that this is a company caught on the hop and forced into fulfilling a vow that got a little out of hand, but in Lidl's defence, they've kicked up zero stink and honoured their promise and in fact, added an extra 2,500 meals across the country, bringing the total to 10,000 dinner packs.
"We've learnt quite a few lessons over the past 48 hours, to say the least," said the spokesman.
Every Lidl helps, etc.