Lidl end up paying £162k for homeless dinners

18 December 2012

Lidl got into the Christmas spirit by accident recently after they were half-forced into coughing up  €200,000 (£162,000) worth of food to homeless food banks after a donation pledge ended up going viral.

One wing of Lidl said that they'd be more than happy to hand out five four-course Christmas dinners to homeless centres for each tweet containing the hash tag "#luxevooriedereen" (that's Dutch for "luxury for everyone").

It seems Lidl thought they would be handing out around a thousand of these dinner offers, which cost £16 each and consist of of tomato soup, vol-au-vents with chips, an ice-cream cake and chocolates. However, after the local press and Twitter got hold of it, it ended up costing them a whole load more.

Lidl will now be delivering 7,500 dinners.

Of course, it is easy to sneer that this is a company caught on the hop and forced into fulfilling a vow that got a little out of hand, but in Lidl's defence, they've kicked up zero stink and honoured their promise and in fact, added an extra 2,500 meals across the country, bringing the total to 10,000 dinner packs.

"We've learnt quite a few lessons over the past 48 hours, to say the least," said the spokesman.

Every Lidl helps, etc.


  • jt
    "Luxury for everyone" - "tomato soup, vol-au-vents with chips, an ice-cream cake and chocolates." Luxury! For £16?
  • I n.
    The dangers of the interwebz. Good one Lidl for honouring the pledge
  • Tim B.
    So not "forced" or even "moaning about". Or even "only donate the amount they promised" I suppose "Lidl give 10,000 meals to the homeless" doesn't really have the same sensationalist ring to it.
  • Dozzer
    Good for them !
  • Sicknote
    Well done Lidl; it's a crying shame that all the UK supermarket monsters want to do is fuck customers over.
  • Dick
    5 dinners per tweet means there were only 1500 tweets. Is that viral?
  • Hex
    Vol-au-vents with chips? Err!
  • Head
    These guys are minted. They are the BMW's/Audi's of the super market world
  • Robert
    Well done Lidl
  • fat l.
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