Lidl bans junk food at the checkouts
Lidl have become a surprising vanguard of our children’s health by being the first supermarket to ban crisps, sweets and other naughty treats at the checkout.
There’s been a lot of hysteria about sugar and obesity in recent days, backed up by compelling scientific evidence that by 2050 we’ll basically all be large blobs of subcutaneous fat, being winched out of our houses by cranes.
Lidl commissioned a survey which showed that parents’ attempts to keep their children healthy were sabotaged by the easy availability of snacks. So they’ve decided to ban them at the checkouts in their 600 UK stores. Lidl MD Ronny Gottlisch said:
‘We know how difficult it can be to say no to pester power, so by removing sweets and chocolates from our tills we can make it easier for parents to reward children in healthier ways. Parents are in favour of healthier checkouts and with six in 10 households visiting Lidl at least once in the last year and five million customers a week coming through our doors, it’s important for us to meet their needs and concerns.’
It’s a smart move by Gottlisch, who recently spoke of his ambitions to reach a female middle class demographic, which he (rather pathetically) personified as ‘Maidstone Mum.’
Lidl have already carried out a trial run of the ban, by replacing sweets with nuts and fruit at one checkout in every shop. Interestingly, they found that 20% more people visited the ‘healthy’ counter.
So with Lidl riding high, it’s only a matter of time before the rest of the big supermarkets follow suit. God, if it carries on like this, we’re going to have to get our Haribo Starmix from a dealer.