Last-minute winner for Setanta?
It could turn out to be a comeback as unlikely and spectacular as Manchester United’s 1999 Champions League Final win. The company whose full title has become TroubledIrishBroadcasterSetanta are said to be in talks with a major investor, a move that could prevent them from sliding into administration.
The identity of the potential investor remains unknown at the time of writing although it is believed to be an unlikely name straight out of ‘left field’, which rules out ESPN, who were linked with buying up the sports rights owned by Setanta in the event of the troubled Irish broadcaster’s collapse.
It’ll mean a further spell of speculation and rumour and as consumers and sports fans, we can only hope that the company survives AND sorts out its many problems. Competition for Sky is no bad thing at all, and if the potential new investor is a company with some cracking customer service values, we could all be happy when the new football season starts in August.
Apart from Newcastle United fans that is. It’s going to take a while for them to cheer up.