Knock off Britain
Psst – anyone want to buy a Bluey Vuitton bag from the back of my Mazda? Well it seems that the UK is quite happy to spend money on counterfeit goods in a bid to save a little bit of cash. According to a report by accountants Price Waterhouse Coopers, we’re merrily splurging our hard earned money on fake designer labels, potentially lethal no brand alcohol, knock off Viagra and PHD hair straighteners.
Market stall knock offs have long been a mainstay of British shopping – (I still have fond memories of my fake ‘Frankie Says Relax’ t-shirt from Stockport market) but the counterfeit industry is growing at a rate of knots - netting €1bn a year in Europe alone. And it seems our standards are lower than ever. Young people are particularly unconcerned about fakes, with 60% admitting that they owned pirated DVDs and copycat designer clothes.
Mark James, from PwC said: ‘Counterfeits have an obvious impact on profit and jobs, yet people increasingly see access to fakes as a normal, consumer choice. Ultimately, companies are seeing their brand, reputation and revenues stolen.’
Yeah, but who cares when you can get a Puperdry jacket from China on eBay for £4.99?