It's not just Mum who goes to Iceland
Having run out of stock, the resourceful idiot stocked the shelves straight from Iceland carrier bags, perhaps imagining that nobody would notice. They were then sold for the standard exorbitant Sainsbury's price of £1.49.
But he/she didn't reckon on the curtain twitching gossip mongerers of Cheadle village, who pronounced themselves 'shocked' and went bleating to the Daily Mail.
Iceland reacted with amusement saying: 'Sainsbury’s are more than welcome to buy bread from us and then sell it on, but if their customers want to avoid paying the extra 49p then they need to go to Iceland themselves.'
What, stand in a freezing cold shed looking at posters of Kerry Katona's prawn ring? Think I'd rather pay the extra, thanks.