It pays to work at Sports Direct
Working at Sports Direct can’t be fun. Trying to cram cheesy feet into Nike Air Max and selling Kappa tracksuits to toothless burglars all day has got to take its toll.
So it’s heartening news that 2,000 valiant sales assistants of Sports Direct are today celebrating a windfall – thanks to a leap in profits for the firm. The chain, who are currently riding high, have operated an incentive scheme since 2011 and are now in a position to hand out shares in the company. Incredibly, bonuses of up to £76,000 are being given to people who usually only earn £20,000.
Sports Direct credit their four year share incentive bonus scheme with their massive success on the high street. Created by Newcastle United owner Mike Ashley, who owns 64% of the chain, the scheme has driven annual profits up to a mind boggling £207.02 million.
CEO Dave Forsey said: ‘If you have so many people linked to performance, from thousands in the back office to the shop floor, all driven by such an incentive, it is very powerful.’
So let’s raise an UNFEASIBLY LARGE Sports Direct mug full of champagne to the workers...and hope that they don’t all spend their 76 grand on trainers.