Is the end of payday lenders nigh?
Recently, Bolton Wanderers fans successfully protested against a QuickQuid sponsorship and over at Newcastle United, Papiss Cisse is refusing to wear next season's shirt because it has Wonga on it.
There's also a student campaign urging colleges and universities to ban on-campus advertising by payday lenders.
The National Union of Students said Northampton, Northumbria and Swansea universities have alredy banned ads and they want other unis to join in.
The OFT are closing in to, saying that there's evidence of "widespread irresponsible lending" and that some companies have become heavily reliant on struggling customers who can't afford to pay loans back.
With the NUS lending weight to the protest, it looks like payday loans are in for a choppy ride. Russell Hamblin-Boone, chief executive of the Consumer Finance Association, who represent short-term lenders, said: "It is concerning the NUS is denying choices to its members, who are all educated and intelligent people, without fully understanding either the short-term lending industry or the way young people are managing their finances in 2013."
Payday loans - doomed?