Ikea: Now a budget hotel
Ikea is planning to launch a chain of budget hotels, probably called Rüms or Zedbedd or something. The flatpackers are planning to have hotels in 100 locations across Europe, with the first two landing in Germany in 2014.
There's plans for these Ikea hotels in Belgium, Holland, the Nordic countries (of course), Britain and Poland.
"We're aiming to spread all over Europe," said Harald Muller, a Brussels-based business development manager of Inter Ikea's property division, who will have the Ikea philosophy of "good quality at a reasonable price."
"Aside from that, guests won't really recognize Ikea in it at all," he added, but of course, the hotels will have a Scandinavian "feel", so expect a lot of white walls, minimal furniture and plinths with iPods and grass on them.
Of course, if these hotels manage to retain other elements of Ikeaness, then you can expect to build your own room before getting your head down on a futon (with weak, breakable slats) and, like the Hotel California, you'll never ever leave thanks to a mystifying maze quality, just like the superstores filled with students and recently divorced men.