Greggs offering you less for more. Smaller steak bakes with a bigger price tag.

A steak bake, yesterday
A steak bake, yesterday

Good old Greggs. Champion of the people, foodstuff of the many, self-confessed favourite baker of Britain’s, Greggs’ customers are paramount to their success. Their aim in business is to develop “product ranges to meet changing customer tastes, whilst retaining the quality, value and service that Greggs is known for.” How nice.

Greggs were, of course, instrumental in the people’s backlash against the pasty tax, successfully arguing that their steak bakes and sausage rolls should not be subject to VAT, as they were allowed to cool in the shop.

Strange then that Greggs are now trialling hot counters to serve hot food (which will be subject to VAT) as well as sneakily introducing a double price rise on some of their biggest selling products.

Research by The Grocer magazine found that, not only have prices been increased as was “reluctantly” announced on Greggs’ website, but the sizes of some products have been quietly reduced as well. It seems Greggs feel they are catering for customer tastes towards paying more for less.

Nutritional information published by the baker showed pasties and pizzas had shrunk by 5%, cheese and bacon wraps by 7%  and a  whopping 18% reduction affecting breakfast bacon rolls. Yum yum doughnuts and triple chocolate muffins are down by 7% and lemon drizzle doughnuts by 8%. Even the newly relaunched Steak Bake  is down 15% on the previous figures.

A steak bake, today
A steak bake, today

A Greggs spokeswoman told The Grocer “we are constantly reviewing our products and making changes and improvements to them…Where changes in weight do occur, this is normally the result of improvements to specification such as reducing fat, salt and/or sugar.” Because salt and sugar weigh loads.

Still, you’ve got to feel sorry for Greggs. Times are tough on the high street, especially with all that rain last year. The latest annual report shows they only made a pre-tax profit of almost £52 million last year so they had to do something. At least the sausage rolls are OK.


  • cringeywhingey
    This story is old news
  • oh m.
    Sorry, but how did anybody think this constituted a story? They are a company which exists solely to make money. Inflation occurs, prices go up, products get reduced in size. Literally every major food retailer or manufacturer does this exact same thing to protect profit margins. Are you going to publish a separate story for each company? It would be really nice if you could please.
  • Englebert.Humperdinck
    Agree with Oh My Can we have some data on Cadburys. All the bars are smaller than they used to be and the price goes up. Creme eggs were a decent size once...not far off qualis egg size now!
  • Avon B.
    "When questioned over what weight saving had been made by reducing salt and sugar, Greggs' spokeswoman said 'look, don't give me a hard time mate. I just read this bollocks out, I don't expect anybody to actually believe it.'"
  • Inspector G.
  • chewbacca
    Fucking Morons.
  • Zeddy
    [this is normally the result of improvements to specification such as reducing fat...] You should know all about this, Sam
  • Kevin
    If they didn't shrink them they would have been twice the price. And as for Egg's they are smaller but they are now actually the size they started at!
  • Dr Z.
    Egg's what?
  • Cupid S.
    Britain's what?
  • Mr M.
    We need a comparison with pound bakeries for the study to hold any merit
  • Light K.
    [...] average sirloin steak is 8% lighter than three years ago. Food suppliers, whether restaurants or fast food, will have to rethink the size and cost of their steak and beef products as a [...]

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