Greggs offering you less for more. Smaller steak bakes with a bigger price tag.
Good old Greggs. Champion of the people, foodstuff of the many, self-confessed favourite baker of Britain’s, Greggs’ customers are paramount to their success. Their aim in business is to develop “product ranges to meet changing customer tastes, whilst retaining the quality, value and service that Greggs is known for.” How nice.
Greggs were, of course, instrumental in the people’s backlash against the pasty tax, successfully arguing that their steak bakes and sausage rolls should not be subject to VAT, as they were allowed to cool in the shop.
Strange then that Greggs are now trialling hot counters to serve hot food (which will be subject to VAT) as well as sneakily introducing a double price rise on some of their biggest selling products.
Research by The Grocer magazine found that, not only have prices been increased as was “reluctantly” announced on Greggs’ website, but the sizes of some products have been quietly reduced as well. It seems Greggs feel they are catering for customer tastes towards paying more for less.
Nutritional information published by the baker showed pasties and pizzas had shrunk by 5%, cheese and bacon wraps by 7% and a whopping 18% reduction affecting breakfast bacon rolls. Yum yum doughnuts and triple chocolate muffins are down by 7% and lemon drizzle doughnuts by 8%. Even the newly relaunched Steak Bake is down 15% on the previous figures.
A Greggs spokeswoman told The Grocer “we are constantly reviewing our products and making changes and improvements to them…Where changes in weight do occur, this is normally the result of improvements to specification such as reducing fat, salt and/or sugar.” Because salt and sugar weigh loads.
Still, you’ve got to feel sorry for Greggs. Times are tough on the high street, especially with all that rain last year. The latest annual report shows they only made a pre-tax profit of almost £52 million last year so they had to do something. At least the sausage rolls are OK.