Greggs is going healthy

13 June 2016
Greggs is going healthy

If there's one thing that British people like, it is grease. From pies, to fry-ups, to KFC, greasy food is a delicious, artery collapsing miracle.

With that, it is no surprise that Greggs are doing rather well. Their sausage rolls are a thing of true beauty, and it isn't Christmas unless you've had a festive bake (forget the Coca Cola lorry).

And now, Greggs is planning to increase their healthy eating options, which is fine as long as the grease remains.

It seems that customer demand for healthy food has gone up, and Greggs want to play along.

Chief executive Roger Whiteside said: "We will always be a bakery and sausage rolls will always be part of that, but we're trying to leverage that with demand for healthier options."

"We're looking at a number of things, including a gluten-free range and more vegetarian ideas."

"We're also looking seriously at Mexican food, and it's not impossible that we'll see sushi on the menu one day."

Mexican food! Now we're talking!

They're right to look into this healthier area, as this range accounts for around 10% of Greggs' sales.

Greggs have seen a 25% rise in profits last year, raking in a very impressive £73 million.

Whiteside added: "We accept that the trend is moving away from over-indulging in things like doughnuts and sausage rolls, but the key is to offer a variety of food that everyone can afford."

TOPICS:   High Street News

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment