Google to introduce one-click shopping?

18 December 2014

google You've inevitably seen Amazon's one-click ordering button, and it looks like Google want in on the action too.

A report reckons that Google’s 'Shopping' tab will soon allow you to buy stuff without going through menus and the like.

So does that mean Google are getting into the idea of e-commerce? Not quite - Google won't be selling the products directly, which means that the internet behemoth is likely to team up with business partnerships with other retailers.

Sounds like it is going to be slightly more faffy than Amazon's offerings.

Talks with retailers are said to be in preliminary stages, and, if rumours are to be believed, Google like the idea of to-day shipping, again, very similar to Amazon who have Amazon Prime.

As these talks are in the very early stages of development, it could mean that Google ditch the idea after weighing up all the pros and cons. However, Google want more of your data and online behaviour patterns, so this is an attractive prospect that they're obviously going to take seriously.

We'll just have to wait and see.

TOPICS:   High Street News   Technology

1 comment

  • Peter T.
    So are Google going to licence this from Amazon or can we look forward to the behemoth's butting heads in court over this?

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