Gap customers in revolt
Who would have thought that the grey flannel clad customers of The Gap could be so fiercely right on? They’re fuming from the top of their baseball caps to the bottom of their deck shoes about Gap’s unprincipled decision not to sign the Bangladesh Fire and Building Safety agreement. And they’ve taken to the Gap Facebook page to kick some serious denim clad butt.
At the moment, under nice pictures of summer espadrilles and the Diane Von Furstenburg collection, there’s an all-out comment war, with thousands of customers around the world urging Gap to sign the agreement, which will ensure better safety regulations in factories.
Gap, along with Walmart are holding out on the agreement after the recent factory collapse that killed 1,127 people. Nice guys, eh? They say they’re a bit scared that signing the agreement would lead to more ligitation from American lawyers seeking compensation for Bangladeshi workers, and they want reduced legal liability.
It’s absolute corporate f***ery of the highest order. What Gap should be more scared of is the pitchfork wielding mob of angry customers, as they desert the company in their droves.
Why don’t we all join in? Come on. Their clothes are crap anyway.