Game enjoyed Christmas, but is it their last?

16 January 2014

game-logo Game have had a bumper Christmas thanks to the long-awaited launch of the new next-gen consoles - the Xbox One and PS4 - from Microsoft and Sony. Game's sales doubled over the festive period, which is good news after the company bounces back from administration.

Such is the transformation, the new owners are reportedly considering plans for a £300 million stock market flotation. Like-for-like sales went up 90%, online trading rose by 213%, which is more positive than the last headlines they made, when they had to make 2,100 people redundant and close almost half of their stores.

Game chief executive Martyn Gibbs thinks that improvements in training and service are responsible and that the stores are now a "hub for the gaming community", thanks to an overhaul of the Game website and initiatives like the reward scheme and trade-in offers.

However, this all feels a little premature.

2013 was a good year for everyone in gaming. The release of FIFA14, GTA5 and the aforementioned new consoles meant that there was a lot of excitement around the industry. While there'll still be people who want a new PlayStation or next-gen Xbox after the early-adopters spiked sales, that will soon die down.

And with Sony and Microsoft making a move to push their own networks and selling channels, with games that comes as discs in boxes rapidly becoming a thing of the past, Game will soon end up resembling a Cex shop. While there'll always be money in second-hand games, for Game to stay vibrant, they're going to have to think of something big or else rely on new console releases and marquee games like GTA not taking quite so long between releases.

TOPICS:   High Street News   Games

6 comments

  • JonB
    They should set themselves up as a pay-per-play store and sell soft drinks and coffee to gamers. It could be some form of gamer's internet cafe.
  • loishamaltone
    What JonB Said Game should have gone down the pan, and Gamestation should have stayed on. Who would want to shop in Game, its just another overly corporatised business, probably the higher ups don't even play games and just view the place as a product and a customer base. If they go back to actually getting in the enthusiasts, with tourneys, lots of demo machines, weird freaky looking staff and fun. Who knows, the customers might stop clicking 'buy' on amazon, and actually shop in the place! Its a flipping shame that the awesome little game shop locally closed down ,and then they shuttered a really good gamestation (full of punks) leaving nothing but a single branch of Game (which ironically has no games in it). Hope they go under, it is long overdue.
  • loishamaltone
    Also “hub for the gaming community” Don't make me laugh. Its a hub for COD kids, uninformed mums buying 'barbies horse adventures' and everyone else who dashes in to check what preowned games are available on offer.
  • Red M.
    why all the hate lois?
  • Digitalgames R.
    [...] Game enjoyed Christmas, b… Game chief executive Martyn Gibbs thinks that improvements in training and service are responsible and that the stores are now a “hub for the gaming community”, thanks to an overhaul of the Game website and initiatives like the reward scheme and trade … Read more on Bitterwallet [...]
  • wonka
    What true big releases are their this year? Established consoles are being wound down and the latest machines won't have enough users. Assassins Creed 5 and FIFA 15 won't cut it!

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