Game enjoyed Christmas, but is it their last?
Game have had a bumper Christmas thanks to the long-awaited launch of the new next-gen consoles - the Xbox One and PS4 - from Microsoft and Sony. Game's sales doubled over the festive period, which is good news after the company bounces back from administration.
Such is the transformation, the new owners are reportedly considering plans for a £300 million stock market flotation. Like-for-like sales went up 90%, online trading rose by 213%, which is more positive than the last headlines they made, when they had to make 2,100 people redundant and close almost half of their stores.
Game chief executive Martyn Gibbs thinks that improvements in training and service are responsible and that the stores are now a "hub for the gaming community", thanks to an overhaul of the Game website and initiatives like the reward scheme and trade-in offers.
However, this all feels a little premature.
2013 was a good year for everyone in gaming. The release of FIFA14, GTA5 and the aforementioned new consoles meant that there was a lot of excitement around the industry. While there'll still be people who want a new PlayStation or next-gen Xbox after the early-adopters spiked sales, that will soon die down.
And with Sony and Microsoft making a move to push their own networks and selling channels, with games that comes as discs in boxes rapidly becoming a thing of the past, Game will soon end up resembling a Cex shop. While there'll always be money in second-hand games, for Game to stay vibrant, they're going to have to think of something big or else rely on new console releases and marquee games like GTA not taking quite so long between releases.