Forget buy one get one free – welcome to the year of 50p

2 January 2014

Today Asda is slashing the price of many of its products to just 50p, as part of its £50m price overhaul. It’s the only way they can begin to compete with the likes of Aldi and Lidl, where it’s possible to buy a week’s shopping, get the children’s winter coats and furnish your home (with strange off brand crisp boxes and 12 litre bottles of Lenor) for a tenner.

ASDA

With budget supermarkets and the ever growing retail boil that is Poundland stealing their thunder, in 2014 the big supermarkets know they’ve got a fight on their hands. Asda’s price cuts are a concerted attempt to undercut the rise of the budget chains (‘We’re making the pound shop and Aldi look more expensive,’ gloated Asda’s food merchandising officer Barry Williams.)

If you’re looking for a New Year bargain, at the moment porridge, Dairylea triangles, Frijj milkshake, cabbage and Weight Watchers soup (MMMMM!) are are all sitting at 50p. Walmart, who own Asda, say these cuts are only the beginning of a larger set of reductions later in the year.

Not to be outdone, Tesco are vowing to match the reduced prices with their Price Promise Scheme, and have been saying soothing things about how customers want cheaper products after Christmas.

But how low can you go, before everything you offer just ends up being a heap of unwanted crap? Of course, the real problem is inflation, and no amount of 50p cabbages is going to take the edge off that.

4 comments

  • BoGo C.
    [...] Forget buy one get one fr…Bitterwallet, on Thu, 02 Jan 2014 05:52:30 -0800It's the only way they can begin to compete with the likes of Aldi and Lidl, where it's possible to buy a week's shopping, get the children's winter coats and furnish your home (with strange off brand crisp boxes and 12 litre bottles of Lenor) for a … [...]
  • Jaded b.
    Wonder how much smaller the packs will become.... and how may items currently less then 50p will increase to 50p
  • Betty S.
    They can reduce the prices as much as they like, they still won't match the quality of similar items in the budget supermarkets at that price range. Cost may be a factor, but for many, quality is just as important and as previously mentioned pack sizes/weights will likely decrease.
  • Chewbacca's m.
    Blow jobs off me down to 49p!

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