Fancy buying your spirits in plastic bottles?

4 March 2010


How do you fancy buying whisky in what equates to a posh pop bottle? That's what Tesco are planning on doing.

The supermarket behemoth is trialling the use of plastic bottles for its own-brand spirits range. For the winos amongst you, you may notice that the wine bottle feels a whole lot lighter as they're looking into making a super lightweight vessel as part of efforts to reduce carbon emissions from packaging.

Surely these drinks... even the own-brand stuff... are aspirational tipples? Of course, if you're an alcoholic, you probably wouldn't give a shit if Tesco sold Brandy soaked in an old flannel so you could wring it into your gaping face-hole. The rest of us surely want our booze to feel like quality, even if it isn't.

Lucy Neville-Rolfe, executive director at Tesco, said: "Tesco is always breaking new ground with innovative approaches to packaging. However more significantly we're working with our suppliers so that we reach our target of a 30% reduction in the carbon impact of the products in our supply chain by 2020."

Tesco have also said that it was continuing its carbon reduction efforts throughout the supply chain.

At the start of 2010, they launched the "Buy One, Get One Free Later" deal, which hopes to see people wasting less food and thereby, being a bit greener and lass wasteful. They trialled it for a fortnight on perishables like fruit and veg and now the retailer is reviewing customer feedback to see if it worked or not.

Tesco is aiming for a 30% reduction by 2020 in the carbon impact of the products in its supply chain. Last year it also extended green Clubcard points to encourage environmentally friendly, carbon-conscious purchasing.

They're still a shower of bastards though, right?


TOPICS:   High Street News   Restaurants


  • D. I.
    I'd be more concerned about the awful design of the cheap labels than the material the bottle was made of. On another note, is plastic really the way forward? Surely glass is easier to recycle/reuse?
  • Nobby
    If they want to reduce packaging, then why not have deposits on beer and lemonade bottles. I used to live in Holland, and there most supermarkets have a machine to return your empties and give you a voucher for money off your shopping when you return the bottles. Then they are washed and refilled. Much better than smashing the glass, the reprocessing it into another bottle. As to plastic bottles for spirits, no problem with it. I've drunk spirits from plastic bottles on planes for ages. And quite a few duty free / duty paid shops do plastic bottles too.
  • Joff
    Spirits in sealed plastic bottles is a bonus for festival goers where glass bottles and unopened plastics are often confiscated by Showsec and their legion of mini-Hitlers.
  • lidds
    @joff is it really that hard to empty it out into a empty plastic bottle anyway
  • Gunn
    Plastic doesn't sound like the best way to reduce carbon emissions, oil based packaging can't be good not matter how you try to angle it. How about they reduce importing foods from half way round the world. Do we really need coconuts in the winter?
  • John
    Haven't they heard of Climategate ? Global warming is sooooooo over.
  • Nobby
    > How about they reduce importing foods from half way round the world. Do we really need coconuts in the winter? Where are you going to get them from in the summer?
  • EyeD
    Well in the past I have bought spirits in plastic bottles, many Duty Free shops at the Airports stock leading brands like F' Grouse, Smirnoff, Captain Morgan Rum etc. The idea there is to reduce the whole weight of your luggage, with glass being so heavy it may cost you more to transport than you have saved. Plastic? Well I don't particularly like poring a 'well deserved' Dram from plastic, but what better excuse to get a decanter. Plastic over Glass from the green point of view? don't know but Plastic can be recycled, how much CO2, power station fuel dose it cost to make a glass bottle compared to a plastic one. what are the transport costs/emissions saving for shipping twice as many plastic battles at a time compared to heave bulky glass. and then packaging reduction, plastic, cheap to protect, as its hard to break, Glass requires lots of packaging to protect its weak structure from knocks and bumps? My thoughts anyway.
  • Warwick H.
    used to live in Holland, and there most supermarkets have a machine to return your empties and give you a voucher for money off your shopping when you return the bottles. True in Austria as well -- my better half and her erstwhile mates stuck their full bottles of wine into the machine pulled the lever then went to check out to collect their "cooled" wine,. took the storekeeper half an hour to stop laughing. they still had to pay for it as it was down in the recyclung skip. You cant take them anywhere !!!!!!!!!!!.
  • wally
    'Lucy Neville-Rolfe' - ha ha ha
  • Statix83
    So they want to reduce their carbon foot print by making their bottles out of hydrocarbons? I sure hope they are using recycled plastic!
  • Nobby
    I wonder how well a supermarket would do if they ran a “Fuck the Environment” campaign, and started increasing their packaging, started increasing food miles, etc. It could be fronted by Jeremy Clarkson.
  • Joff
    @lidds - Plastic bottles with a broken seal are usually confiscated too, hence sealed plastic bottles being a bonus.
  • greenegg
    Another stroke of genius from the ever-innovative team at Tesco. It's so good that they are looking out for us all - gives me a warm feeling all over.
  • -]
    Never been to a festival that confiscates your drinks (and I do at least 25 festivals every year). Can't say I'd ever go back to one that did. The Wickerman festival in scotland is shit though, police sniffer dogs everywhere. :/
  • Ten B.
    [...] Tesco-branded spirits sold in plastic bottles? Don’t queue at once y’all! [...]

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