Fancy buying your spirits in plastic bottles?
How do you fancy buying whisky in what equates to a posh pop bottle? That's what Tesco are planning on doing.
The supermarket behemoth is trialling the use of plastic bottles for its own-brand spirits range. For the winos amongst you, you may notice that the wine bottle feels a whole lot lighter as they're looking into making a super lightweight vessel as part of efforts to reduce carbon emissions from packaging.
Surely these drinks... even the own-brand stuff... are aspirational tipples? Of course, if you're an alcoholic, you probably wouldn't give a shit if Tesco sold Brandy soaked in an old flannel so you could wring it into your gaping face-hole. The rest of us surely want our booze to feel like quality, even if it isn't.
Lucy Neville-Rolfe, executive director at Tesco, said: "Tesco is always breaking new ground with innovative approaches to packaging. However more significantly we're working with our suppliers so that we reach our target of a 30% reduction in the carbon impact of the products in our supply chain by 2020."
Tesco have also said that it was continuing its carbon reduction efforts throughout the supply chain.
At the start of 2010, they launched the "Buy One, Get One Free Later" deal, which hopes to see people wasting less food and thereby, being a bit greener and lass wasteful. They trialled it for a fortnight on perishables like fruit and veg and now the retailer is reviewing customer feedback to see if it worked or not.
Tesco is aiming for a 30% reduction by 2020 in the carbon impact of the products in its supply chain. Last year it also extended green Clubcard points to encourage environmentally friendly, carbon-conscious purchasing.
They're still a shower of bastards though, right?