Everyone needs a Lidl black dress

21 August 2014

lidllogo1 Lidl are moving into the fashion world, which means you'll be able to buy all your Friday night clothes at the same time as filling your trolley with meat and bargainous booze.

From next Monday, you'll be able to buy clothes for ladies, including a leather-trimmed jacket for £14.99, ankle boots for £9.99, something called 'stretch' jeans for £6.99 and shirts for £5.99. Men - don't feel like you're being left out. You'll be able to buy clobber for yourselves as of November.

Of course, Lidl have sold clothes before, but this time it is different. They're describing the new ranges as "high-end, on-trend", which means they'll be flogging stuff to go to the pub in, rather than basic undercrackers and fleeces.

This is all bad news for Tesco, Sainsbury's and Morrisons who have seen their sales hamstrung by German budget supermarkets. Now, it looks like Lidl are going after Asda's 'George' market, which has been lucrative for the Wal-Mart owned retailer.

Josie Stone, non-food buying manager at Lidl UK, said: "This is the first time ever that we've done such a high-end fashion promotion and we're hugely excited about launching these lines on 25th August. Not only are these jackets bang on trend for this season but they're also £15 a pop, which is unbeatable value for such high quality. So we'd advise customers to be quick getting down to stores on the 25th because they're likely to be snapped up very quickly."

Naysayers will no doubt turn their noses up at Lidl's fashion choices and no-one expects them to win any awards for what they get in, but cheap clothes are big business - just look at how well Primark are doing at the moment.

Lidl is set to go from 600 stores to around 1,500 in the near future, and they've got a customer-base of 5 million shoppers per week in the UK.

Looks like they're trying to take over the British high street, Lidl by Lidl...

TOPICS:   High Street News

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