Easter Egg price war is on

16 March 2015

easter_egg_box If you're the kind of person who doesn't see the point of Easter Eggs and would rather buy a large bar of chocolate for less money, you know what you can do instead of reading this article about Easters Eggs? Go and buy a massive bar of chocolate and quit your whining.

For you chocolate egg devourers and religious people who know the story about Jesus laying giant eggs in Spring (or whatever it is), you'll be glad to know that the supermarkets are going toe-to-toe.

The Grocer has been looking at things and found that the average price across the big four supermarkets (Tesco, Asda, Sainsbury's and Morrisons) has dropped by 9.7%, from £4.40 last year to £3.97 this year.

Leading the way is Morrisons who have cut the price of Easter Eggs to as little as £1. If you're into branded eggs, then they've dropped by as much as 7.3%.

The Grocer said: "Britons are paying less than last year for some of the most popular Easter eggs as the industry ramps up promotional activity." They noted that retailers have done away with money-off deals and the like: "Half price deals have been virtually abandoned, accounting for just 2% of all deals compared with 13% a year ago."

TOPICS:   High Street News   Supermarket

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