DSGi losing less money, predicts the unpredictable in 2010
As if their recent marketing campaigns didn't give you enough reason to hate Microsoft, here's another - the launch of Windows 7 is been credited with helping to reverse the fortunes of DSGi. When we say "reverse", we mean that the owner of Currys and and PC World lost less money than they expected to - they still aren't making any.
The retailer had predicted to lose between £23 million and £35 million in the six months to mid-October, which in itself is the sort of catastrophically inaccurate prediction that is easily capable of sinking companies without trace - only a £12 million margin of error, you say? Anyway, DSGi made pre-tax loss of £17.6 million, which is good news if you squint and forget the meaning of the word million.
The group is putting the success down to new megastores in the likes of Norway and Sweden, and tinkering with the formats of its UK stores, such as the new combined two-in-one PC World and Currys galactostores. No mention of the money saved by hacking the guts of technical support for customers, strangely - they must have forgotten to put that bit in. There was also a lift in sales in the last eight weeks of the period, which the company believes was due to sales of Windows 7.
Don't break out the caramel bites from Sainsbury's just yet, though - the outlook for 2010 “remains uncertain”. Now there's one prediction we can all agree on, since Best Buy are about to launch and try sticking a pitchfork through DSGi's face.