DSGi Know How to kill off the Tech Guys, doll up off-site repairs
Are we about to witness the death of the Tech Guys once and for all? It seems that way, from what Bitterwallet has been told by members of staff.
According to those affected, Dixons Retail Plc - the new name for the parent company of Currys and PC World as of last week - is planning to make big changes to its in-store repair service to cut costs.
Specifically, the service will disappear from stores altogether - with every customer item brought in for repair boxed up and shipped out to a central workshop in Newark. What about products still under warranty? It doesn't matter - they'll still be packed off to the East Midlands.
Our sources tell us the main concern amongst staff is that not only will the changes mean redundancy for the Tech Guy staff, but that those left to man the store and face the customers will have no control over repair times.
The news somehow manages to get worse, however. We can't confirm this rumour, but one source tells us that Dixons Retail will also be dropping couriers DPD and passing the task of delivery and collection of repair work from stores and customers homes, onto their delivery teams (who are also the field repair teams since DSGi folded the engineering team into the delivery team to save money), and that there'll be no expansion in the workforce to compensate.
It doesn't add up to a great deal for the customer, so what to do about that? How can Dixons Retail turn this frown upside down? The way all big brands dress up change - it's time for a rebrand. It seems we'll be saying goodbye to the Tech Guys, and hello to Know How - a phrase that somehow falls short of summing up any aspect of the new proposed service.