DSGi is dead - long live Dixons! But will there be more job cuts?
Yes, it’s true. The company that includes Dixons, PC World and Currys has announced that it’s dropping its DSGi moniker and becoming Dixons Retail, a name that they say will ‘resonate’ more strongly with everyone. As in “You got that from Dixons? Wow, I didn’t realise they were still going – haven’t seen them on the high street for years.”
Perhaps we’re being churlish – Dixons Retail (as we now need to get used to calling them) just announced a increase in pre-tax profits – up 61 per cent at £90.5 million in the year ending May 1st.
Impressive stuff, even if total sales in the UK & Ireland actually dropped by five per cent (£4,013.5 million down from the 2008/09 figure of £4,228.6 million), and like for like sales were down three per cent across the year.
So how are they continuing to please the shareholders? Cutting more jobs and making things tougher on their already-beleaguered staff? Maybe – we’ve heard a whisper that there’s another round of redundancies in the offing, with assistant managers and deputy managers in the firing line and a 30-day consultation period on its way.
We can’t confirm or deny the rumour as our man at DSGi hasn’t responded to our inquiry yet – perhaps he’s busy putting on his new Dixons Retail name badge. However, the group head honcho John Browett fanfared the financial results with the phrase: “Focus on our customers drives everything we do…”
Focus on the customers and leave the staff to cope with their hugely increased workload then…