Dragon’s Den knobber breathes new life into Jessops
And instead of hiding the brand away online, the permatanned money-spinning goon is set to unveil a host of flagship stores in London’s Oxford Street, Birmingham, Manchester and even High Wycombe.
Jones is feeling so optimistic he’s giving it big high street presence, and intends to open a store a day in April in his new role as chief executive, bringing the total amount of UK stores to 40. The move will create 500 jobs and he hopes to make £200m in sales in the next 5 years.
"Jessops has a reputation which is well known. We know Jessops is the number one brand, and I love it," he said.
But will everyone else agree with Pete? After all, didn’t it close in the first place because people buy cameras online and use smartphones to take pictures and it’s not 1992 anymore?