Domino's launch new logo, which is the news we've all been waiting for
Purveyors of molten junk, Domino's Pizza, have decided that they needed a new logo and promptly went about redesigning that famous logo so there was less of it.
Apparently, this new image is supposed to tie-in with the revamping of Domino's stores. Of course, like every stupid brand out there (the most amusing being the proud Ruski that was Revolution, with its Stalin-esque promotions, now looking like a McCarthyite diner), they're going all '50s. Hopefully we can see a true reflection of the decade that gave us rock 'n' roll with racist lynchings and getting polio from drinking water.
It'll be great, just like the 1950s.
Simon Wallis, sales and marketing director at Domino's UK, says the logo "proclaims that Domino’s is comfortable in its own skin and doesn't need to tell anyone that it sells pizza", adding: "The brand is now one of the most easily recognisable symbols in the country. The name Domino’s is synonymous when referring to pizza delivery and this is a reflection of how far the Domino’s brand has come."
They might think 'less is more', but as long as they remember that, when it comes to pizza, more is still more.