Do you want 3DTV?
3DTV is about to be rammed down our TV throats. There's no point fighting it. It's the latest thing that is driving TV manufacturers and broadcasters wild with delight.
BrandRepublic have reported that Sony are really going for it, after unveiling plans to boost its 3D product range over the next year. They'll be launching TV, Blu-ray and gaming products, with the latter being a particularly exciting prospect.
Of course, it's not just Sony who are pushing for 3D. Channel 4 recently had a little jaunt through the possibilities of three dimensional TV (and will continue to do so over the weekend with a special live performance from JLS and Miley Cyrus).
Sky are promising a new 3D service and manufacturers have unveiled 3D-ready screens. This means 3DTV that doesn't need special glasses. If that works, then it could be a similar leap as seen when the world switched from black and white to colour TV.
The silver screen is pushing the envelope too, with a load of films coming out in 3D, and the biggest yet to come. Avatar will explode directly into our retinas over Christmas, with industry insiders continually creaming themselves at the possibilities of this new and improved 3D viewing.
One question remains though - will it take off?
Just how much do you want 3DTV? Personally, I can't be arsed watching my television with a pair of glasses on. The technology needed to give us specless 3D is probably some distance away from being affordable, which means that a lot of shows probably won't bother with it for a while. The majority doesn't even have High Definition yet. How badly do we need to see Pat St. Clement in superfine detail? Imagine her pawing at you in three sickening dimensions!
Are we going to end up with TV sets that have such a rich image that we'll all go blind during dazzling nature documentaries?
Is this really a brave new televisual world or is it just the latest trick to get us forking out for more technology again?