Dizzying new targets for DSGi sales staff
Next time you’re in a branch of PC World or Currys and you look into the sunken eyes of the sales assistant who sidles up to you and launches into the Fives script, spare a thought for the pressure they’re under to deliver a result for their scheming paymasters.
Because, if information leaked to us by a PC World employee is to be believed, all sales staff now have to try and secure add-on sales of as many as TEN different products with every major item they manage to flog to you or I.
Buy a TV and immediately your friendly assistant will panic and switch into sales mode, striving to persuade you to also take Sky HD, a bracket or desk, the PC Performance package (essential when you’ve just bought a, erm, telly) or a premium lead. Premium mind you, one of them nice gold ones we imagine, not one of the cheap, shitty ones (that are overpriced at DSGi stores to start with.)
Buy a PC or laptop and the hard sell will begin for the aforementioned PC Performance, the dreaded Norton Anti-Virus, Microsoft Office, a laptop bag, mobile broadband and tech attachments (it says here.)
For the poor sod who’s trying to flog you all this tat that you probably don’t want, there’s some pretty stringent percentage targets to be met, across all ten of the add-ons. Meet their target on an item and you’ve got themselves a ‘strike.’
As our mole explains: “8/10 strikes is considered good, 5-8 is amber whereas 4 and below is red and means the employee can face a performance review. That’s a six-week process, with reviews three times every two weeks in which, if strikes don't improve, you will be dismissed.”
Hurrah! Way to engender a comfortable and positive thinking workforce DSGi! Shoppers, try not to be put off by the climate of fear next time you walk through the doors of your local branch of PC World or Currys. And if you’re feeling charitable towards your sales assistant, buy as many items from them as you can afford – if not, they’ll end up getting the boot and will probably be replaced by a robot that will physically squeeze you in the unmentionables unless you buy from their list of shame.
As ever, DSGi footsoldiers and customers, leave your thoughts in the box below…