Dixons Carphone go Stateside

2 July 2015

dixons carphone You may recall that Dixons and Carphone Warehouse became one, a while ago. Together, they're going to start throwing their considerable weight around and, now, they're going to America like they're Eddie Murphy's Prince Akeem or something.

Dixons Carphone will be tagteaming with American network Sprint, where they'll open 20 retail stores (or, if you prefer, 'shops'). This is the first stage of the plan, which could see them opening 500 places. Sprint have a big sway in the USA, with 57 million mobile customers.

"This is a very exciting venture for us, and is a significant step in growing our CWS business in the US," said Andrew Harrison, deputy chief of Dixons Carphone and chief executive of CWS. "We bring specialist knowledge and skills to this partnership and will be looking to deliver innovation and outstanding customer service under the Sprint brand."

The love-in continued with Marcelo Claure, Sprint's chief executive, who cooed: "We are excited to partner with Dixons Carphone and to leverage all their know-how as one of the world's leading wireless retailers to benefit Sprint and its customers. We are committed to offering the best customer experience when buying wireless products and services."

So there you go Americans! Isn't this the most exciting thing to happen to you since Michael Jackson did the moonwalk at the 25th anniversary of Motown show?


TOPICS:   High Street News


  • Albi
    You'd think they'd use it as opportunity to ditch the 'carphone' It's like calling yourself 'World of Pagers'.
  • Inspector G.
    They'll get eaten alive.

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