Deathwatch: Mothercare to close a quarter of UK stores
As you might have figured out from this story’s headline, Mothercare have announced that they will be closing a quarter of their UK stores over the next two years. The move is said to be part of a plan to reduce its high street presence although a mahoosive drop in profits might also be a contributing factor to it.
Pre-tax profits for the year up to 26 March were £8.8m, a big drop from the £32.5m profit announced a year ago. Which has got us wondering what the parents of younglings are doing instead – dressing their kids in rudimentary clothing fashioned from potato sacks and giving them toys carved from logs that they have gathered in the woods? No, they’re probably just wising up to the fact that Mothercare isn’t always the cheapest and the best.
Mothercare have said that by March 2013, they’ll have about 266 stores instead of the current 373, and are looking to concentrate more on out-of-town stores and their online and wholesale business. Thankfully for them, they’re still doing the business internationally and have said that sales abroad are up by 16.3% - which, to be honest, could mean anything.
Are you a Mothercare shopper? If so, what makes you keep going back there? And if you WERE a Mothercare shopper but aren’t any longer, what changed for you? Apart from, you know, your kids growing up and that.