Deathwatch: Ethel Austin in administration for the second time


retaildeathwatch They reckon that if you’re struggling in the water and you go under for the third time, that’s it.

But discount chain Ethel Austin might not even get a third crack at survival as they’ve just been placed into administration for the second time in as many years.

The chain, which also includes Au Naturale, was on the brink of collapse in May 2008 before it was rescued, but administrators MCR have been appointed. They’re not ruling out closures of some of the chain’s 300 stores or redundancies.

Could it be the end for Ethel Austin and/or Au Naturale? Do any of you shop there and would they be missed if the worst happened? How about Stone Cold Steve Austin? Do any of you like him? Or Tracy Austin the tennis player? She was quite pretty if we remember correctly…


  • Bnman
  • MrRobin
    ^-- Wot he said
  • The B.
    Again, same as above, is it a small Geordie market stall?
  • BubblyBabe
    Our local store survived the first time around but closed down about 2 weeks ago. There was no warning, one day the staff knew nothing, the next they were putting up closing down sale signs and it was shut within 10 days
  • master_chief
    Oh dear, they only recently took over the vacant Woolworths store here. Must be cursed!
  • John S.
    Shanks here. I have never heard of Ethel Austin, but I do know that Mrs Shanks likes Au Naturale.
  • Angry S.
    Is Au Naturale a shop? I thought it was just a big skip where other shops threw their rubbish?

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