Deathwatch: Clinton Cards tries to save itself by copying the awful Funky Pigeon
Clinton Cards has been ailing for a while, but now, thanks to continuing poor sales, it looks like it could be on its last legs.
Sales have worsened, despite being pretty poor for a while and the high street retailer is starting to really struggle.
On Thursday, the company said that recent trading “continued to be a challenge” and had dragged down like-for-like sales by 3 per cent for the 40 weeks to May 8th, report the FT.
Clinton has previously blamed the collapse of its Irish business on top of “low consumer confidence and weak footfall” which has set alarm bells off. “Given this retail trading environment we continue to work hard to ensure our cost base is appropriate for the current sales level,” said Clinton.
One of the main competitors are the supermarkets who are taking all their business. So what are they going to do while they attempt to stay afloat?
They're going to copy online card vendors and advertising irritants, Funky Pigeon and Moonpig.
That's right! After years of Moonpig trading, Clinton have slovenly responded by setting up their own card personalisation website, which is set to launch on May 16th. They will also set up a smartphone application which will enable people to create their own cards with their phones... which certainly seems to be a solution to a problem that doesn't exist.
Clinton Cards are also trialling a redesign of stores, which will enable customers to use "an in-store web based kiosk" so we can "order online from our stores or to personalise cards and print them in-store". Or, do all the hard work so Clinton don't have to.
The company might need to start stocking up on bereavement cards...