Deathwatch: British people drinking tea
Sometimes, we put things in Deathwatch as a joke... but today, we're not messing around. This is bleak, bleak news. British people aren't drinking as much tea as they used to. And why? Because they're always down those bloody coffee shops.
This is an outrage and we're going to start an internet petition to revive the mighty brew.
You're not having this are you? You're wanting some statistics. Well, the consumption of tea in the UK has dropped by more than a fifth in the past five years. The amount of tea sold has dropped from 97m kg in 2010 to 76m kg this year. The sales of traditional, everyday teabags dropped 17.5% in two years.
This is awful, awful news.
According to research from Mintel, the thirst is not real for tea, but rather, other hot beverages. Mintel's senior food and drink analyst, Emma Clifford, said that tea is being "held back by a rather uninspiring image" and is "struggling to maintain consumers' interest amid growing competition from other drinks".
"Reflecting a growing 'foodie' culture in the UK, people are branching away from standard teabags and towards these more interesting alternatives," Clifford added.
So, not all tea is doomed - a lot of people are getting right into things like chai, earl grey and all that stuff. However, the things that go with tea are also suffering, with biscuit sales (the perfect accompaniment to a cuppa) down 8% too (from 2009 to 2014).
"It is widely accepted that tea is a good accompaniment to biscuits and cakes. Given the sugar scare, however, and that usage of such treats is in decline, these strong associations could have had a negative impact on the tea market," Clifford said.