Customer cunning forces Tesco to change comparison rules
As avid readers will be aware, Tesco have been running a long-standing offer where they refund double the difference on a bunch of products that are available for less at ASDA. However, it turns out that they weren't as great value as they thought and, as a result, placed a cap on the promotion with a shit-eating grin.
It appears that customers kept finding better deals at ASDA and gleefully accepted Tesco's money through the Price Check offer. Now, there's a maximum of a £20 refund.
ASDA must be thrilled at this news.
Tesco said refunds were paid out to those that who used prices on promotions at ASDA in comparison with theirs, but suddenly, that isn't the point.
"The vast majority of our customers who use Price Check find that Tesco is cheaper than ASDA," a spokesperson for the group said. "A very small number of people have used Price Check just to seek out products which a competitor has on promotion and to make some money out of our guarantee. We commend their ingenuity, but this isn't why we set up the guarantee."
A spokesperson for ASDA chirruped: "Customers aren't daft, so if you're going to make a big bold price claim, you'd better be able to back it up or they'll quickly find you out."