Customer cunning forces Tesco to change comparison rules

25 March 2011

Bitterwallet - tesco logoAs avid readers will be aware, Tesco have been running a long-standing offer where they refund double the difference on a bunch of products that are available for less at ASDA. However, it turns out that they weren't as great value as they thought and, as a result, placed a cap on the promotion with a shit-eating grin.

It appears that customers kept finding better deals at ASDA and gleefully accepted Tesco's money through the Price Check offer. Now, there's a maximum of a £20 refund.

ASDA must be thrilled at this news.

Tesco said refunds were paid out to those that who used prices on promotions at ASDA in comparison with theirs, but suddenly, that isn't the point.

"The vast majority of our customers who use Price Check find that Tesco is cheaper than ASDA," a spokesperson for the group said. "A very small number of people have used Price Check just to seek out products which a competitor has on promotion and to make some money out of our guarantee. We commend their ingenuity, but this isn't why we set up the guarantee."

A spokesperson for ASDA chirruped: "Customers aren't daft, so if you're going to make a big bold price claim, you'd better be able to back it up or they'll quickly find you out."


  • Marketing W.
    That's not the point of price check promotions anyway. Supermarkets check competitors' prices not to make sure they are cheaper, but to ensure they're not too cheap. If Tesco can buy sausage rolls for 50p but Asda are selling them for £2, Tesco won't charge £1.50 and get their standard markup, they'll charge £1.99 then boast "We check prices every day to make sure we're cheaper". And amazingly, they do this on things other than sausage rolls too.
  • Tesco N.
    Serves Tesco right for making false claims. Too big for their own boots. People will still cane them just £20 at a time until they pull it.... Asda are loving this.
  • jo
    BWAHAHAHAAAA looks like Tesco shot themselves in the foot! Although quite honestly I can't say much for Asdas price check site either it's very glitchy and the one time I've managed to get to the final step to print my voucher for £1.12 I clicked the "print this voucher" button and got "Sorry this page is currently down" or something similar. So I figured I'd just print it later, right clicked my voucher and hit save. Although, I've now discovered doing this only saves the background image and not the voucher and it's not worth typing in all over again for just over a quid. I wonder if Asda make sure their system is particularly shoddy in the hopes that you will give up.
  • compare p.
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