Comet rolls out new touchy-feely logo and no-one cares
Comet is rolling out a multi-million pound campaign from Wednesday 15th September based around the cuddly-wuddly strapline of ‘Come and play’.
Of course, should you go into one of their stores and starts pissing about with all the gadgets when you have no intention of buying them, they may well ask you to bugger off and play somewhere else.
This revamp also sees a new ‘softer’ logo, which looks a bit like Spaghetti shapes. Meanwhile, the staff at the stores will currently be weeping into their dinner hours as they will have been informed that from this week, they'll be required to wear pink, green and blue pastel-coloured uniforms which is supposed to give them a more relaxed and younger appearance.
"Our friendly in-store experts have all the knowledge to help customers make the right choices and help them understand the amazing benefits technology can bring to their lives," said Bill Moir, head of marketing at Comet to MW. Presumably, before this campaign, the staff were jaded and angry all the time... right?
Comet commercial director Bob Darke says the rebrand is part of a strategy to shift the focus of the brand onto the emotional engagement with the products, rather than the functionality of the retailer. This means that in-store language will change from informative phrases like 'cookers' to saccharine fuzzy words like “Bake, Boil and Grill”.
Lets hope that the insanely irritating Edith Bowman isn't the voice of their TV commercials too.