Cheers! Waitrose blunder treats beer drinkers everywhere
To the delight of real ale fans, last week saw Waitrose launch a special offer on an array of bottled beers. Buy two for £3 was the deal, one that was so hot it scorched the eyebrows off the face of HotUKDeals.
The full list ran to about 50 different types of brew - good news for the cask connoisseur. Unfortunately, Waitrose were a little too generous in their pricing, according to avid Bitterwallet reader MusicRab:
Where Waitrose made a mistake is that one of the beers initially in the promotion was a boxed beer called Fuller's Vintage Ale, a nice little number that usual sells for £3.55.
When sharp-eyed beer drinkers spotted this deal at the weekend they quickly proceeded to empty the shelves, leaving them and/or Fuller's considerably out of pocket.
Now the mistake has been acknowledged by Waitrose, the Vintage Ale has been removed from the offer. The phrase closing the barn door after the horse has bolted springs to mind.
The promotion will continue to run, without the Fuller's Vintage Ale, until 9th November. It proves once again that you should never assume that retailers are cleverer than the customers.