Bubbleberries for everyone!

It’s not every day that the world gives us a BRAND NEW FRUIT, and certainly not one that tastes like bubblegum. The Wonka-esque berry – called a bubbleberry – will be going on sale at Waitrose in five weeks time.


The fruit was popular in the 19th Century, but fell out of favour (presumably around the time that bubblegum was invented). Its official name is ‘fragaria Moschata’ – otherwise known at the Musk Strawberry because of its distinctive aroma. You can buy packets of seeds and grow them yourself if you’re a gourmet gardener, but this is the first time in living memory that they’ll be available in the shops.

Nikki Baggott - who is Waitrose’s berry buyer, apparently - said:

‘This is one of the most aromatic berries we have ever sold at Waitrose. The bubbleberry has an incredibly strong perfume which will take you straight back to your childhood. They have an incredibly familiar taste, which is much more likely to be found in a sweet shop than the fruit and vegetable aisle. We hope our customers will enjoy experimenting with this surprising flavour.’

That slightly OTT speech gives off a vague, sinking feeling that in reality, they're a bit stinky and horrible, but Waitrose recommend putting them in ice cream and serving them with meringue.

Or you could chew them for four hours and stick them under your desk. Don't swallow them though. They might stick to your lungs and you'll die.

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