Britain's polarisation shown in supermarket habits
The state of the economy is troubling British consumers and it's showing in our collective shopping habits.
It appears that many shoppers are cutting back and shopping at the budget end of the scale while those who have money are still getting their goos from the higher end of the market, leaving the middle ground struggling.
Research company, Kantar Worldpanel, have put Waitrose at one end and Aldi and Lidl at the other, showing both extremes thriving in the current market.
Aldi and Lidl showed strong growth of 20.2 per cent and 15.6 per cent respectively, with Waitrose next on the list, with a growth of 9 per cent. Meanwhile, the rest of the supermarkets have struggled to make progress.
“The increasing polarisation of the grocery market looks set to stay as consumers turn to the discounters to cut their budgets while others continue to spend in Waitrose,” says Kantar Worldpanel director Martin Whittingham. “This divergence seems to be reflective of some contrasting lifestyles in the UK at the moment.”
Kantar's figures suggest that Tesco is losing its share in a market slumping post Royal Wedding and Easter. A spell of good weather saw consumers flinging their money about without much care, but since then, there's been a collective belt-tightening.
Is this an early sign of boom or bust in Britain?