Boring Next beats M&S to become new champion of the high street

17 March 2014

Middle of the road retailer Next has unexpectedly won the nation’s hearts to become the most successful clothing store in the high street – it’s now worth £10.2bn, compared to just £7.5bn for M&S.


Christmas was good for Next, who probably spent a lot less on bells, whistles, Magic, Sparkle and Twiggy than their upmarket counterpart. Their sales went up by 11.9% during the festive period, while everyone else flailed around slapping pre-Christmas discounts on everything from trainers to slow cookers.

This quiet usurping of M&S is one of the strangest retail stories in a while - especially when you consider how BORING Next is. Their clothes are so dull your retina barely bothers to process them. But it’s a great place for er…pants and work clothes for Linda in accounts.

Next, which is run by Conservative peer Lord Wolfson (who is apparently a fiendish financial control freak) is now looking to expand, promising a bigger range of homewares and larger out of town stores with in store garden centres. In fact, rumour has it that they plan to take on the emperor himself – John Lewis.

It would appear that on the high street, boring is the new interesting. Don't all rush out to buy a pair of ill-fitting chinos at once, Britain.

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