Black Friday doesn't hit the heights for retailers

BLACKFRIDAYsq 2015's Black Friday failed to kick-off in a flurry of punches, which is always a shame. It seems that it didn't set the world of the retailers alight either, as they saw a slight drop in like-for-like sales (0.4% in fact) compared to the same time in 2014.

Now, rest assured, that doesn't mean the day was a wash-out - this is just for actual stores, as most people decided to keep their bargain hunting online, rather than mess about in the aisles.

David McCorquodale, head of retail at KPMG, said: "November's relatively flat sales figures are a reality check for the retail sector with consumers holding off for a Black Friday bargain pitted against retailers determined to hold onto their hard-earned margins."

"The result was that, despite the hype around Black Friday, there was a minimal loosening of the family purse strings compared to last year and retailers, facing significant cost increases next year, will be striving to wean shoppers off the discounting drug."

He added that Black Friday "ended up being more of an online affair" and the shops will be focusing on pushing in-store sales "to promote the theatre of the store for Christmas in the hopes that the tills will be ringing all the way into the New Year".

The discounting drug! The theatre of the store! David McCorquodale has a fruity way with words!


  • Shaune
    Blame last years Asda mobs for them pulling out, Maybe the figure could of been different.
  • shiftynifity
    Not exactly products people were falling over to buy...see what I did there!
  • Dixie N.
    could *have* been different. I feel better now.

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