Big Four supermarkets losing out to higher and lower end retailers
The Big Four supermarkets - that'd be Tesco, Asda, Morrison's and Sainsbury's - are all losing ground as people gravitate toward the top and bottom end of the shopping spectrum.
Aldi, Lidl and Waitrose are basically taking more business away from the Big Four, with Aldi scoring an all-time record share of the market, according to researcher Kantar Worldpanel. Tesco, Asda and Wm Morrison all saw their share dipping.
"The continuing polarisation of the grocery market poses a difficult question for the big four retailers - how to make their offer appealing in an increasingly squeezed market," said Kantar analyst Fraser McKevitt.
"Asda recently announced it is going toe-to-toe with Aldi on the price of fresh food and produce, demonstrating its growing concern with the threat from the discounter."
It seems, when the recession hits, people are either looking for bargains or showing off how much money they have. The middle ground has to work out whether it wants to go cheap, or go exclusive.