Beware of bulk buy rip-offs
Shoppers: put down that planet-sized packet of I Can’t Believe It’s Not Butter and step away. According to the latest Which! survey, it’s actually cheaper to buy smaller packs at supermarkets – where bulk buying can cost more.
Which! found that large pack sizes didn’t necessarily add up to savings. Often this was due to price matching with rival supermarkets and temporary special promotions.
Take for example, Cathedral City cheddar. Perhaps you’re looking for a delicious breezeblock of cheese, served on a massive piece of mattress-sized toast. Well, Asda have been selling a double pack of two 350g blocks of Cathedral City for £6.98 But wait! On a separate offer, you can get two 350g blocks for £4.
Also, a 1 kg packet of cornflakes in Asda cost £3.38, while a 750g packet cost £2. And for all you dedicated alcoholics out there, a large 700ml Absolut vodka from Waitrose is £19.90, but you can get 350ml for £9.
It just don’t add up.
So are supermarkets exploiting customers who think buying in bulk is cheaper – safe in the knowledge that they’re not going to stalk the aisles with calculators? Tellingly, it’s only illegal to sell bulk items at a higher price if you label it with ‘Bigger Pack, Better Value’ – otherwise you can get away with charging what you want.
Or is it just that supermarkets are so awash with special deals that they don’t know their arse from their elbow?
Over to you Ricardo Lloydo from Which!...
‘When household budgets are squeezed, it’s unacceptable that shoppers are confused into thinking that they’re getting a good deal when that might not be the case.’
You heard him. UNACCEPTABLE.